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A Question of Performance

In A Question of Performance we talk with leaders in business, elite athletes and coaches, people who have overcome challenges and those at the top of their game, about what improves, limits and drives performance in sport, the workplace and life.
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Jan 13, 2017

In episode eight, Ian Byers talks about the motivations, challenges and successes of setting up a sports management company with Paralympic champion Hannah Cockroft MBE.

Ian is Managing Director of 17 Management, a sports management agency whose clients include Paralympic gold medallist Hannah Cockroft MBE and Paralympic bronze medalist and 9 times grand slam champion (wheelchair tennis) Jordanne Whiley MBE. Ian strongly believes in establishing a culture and creating the right environment to allow talent to perform to the optimum. Ian describes the ethos of the company in a nutshell, “what is in the best interest of the athlete”. Ian is a UK Athletics Approved Athlete Representative, FA registered intermediary and a UK Anti Doping (UKAD) Accredited Advisor.

Read more about Ian and 17 Management here:

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