How do you inspire a nation? In episode 18 we chat to Sharon Fuller – the editor of BBC Sports new live events service. We discuss behavioural change campaigns, how audiences are consuming sport across broadcast, digital & interactive content and how she measures success.
Sharon Fuller is an Editor at BBC Sport and has worked the broadcast coverage of multiple events covering everything from Archery to Zumba including the odd Formula One season and an Olympics or two. She runs the BBC's Get Inspired campaign to get the nation active as well as Red Button and Live Stream sport. She's a champion of diversity and of promoting women's sport. She is also often seen getting her hands dirty at cycle races.